Harshvardhan Rane's Sanam Teri Kasam is having its dream run at the domestic box office. The film re-released in theatres on February 7.
In Short
- Sanam Teri Kasam re-released on February 7
- It collected Rs 30 crore in first week
- The film might face competition from Valentine's Day releases
The Bollywood film Sanam Teri Kasam, starring Harshvardhan Rane and Mawra Hocane, has completed its first week at the box office. Re-released in theatres on February 7, the romantic drama has collected Rs 30 crore net and continues to draw strong footfalls.
Sanam Teri Kasam is making waves at the Indian box office. On Thursday, February 13, the film collected Rs 2.71 crore. It opened at Rs 4.25 crore nett on Friday, it went on to collect Rs 6.22 crore nett on Sunday, and after wrapping up its first Wednesday at around Rs 2.50-2.80 crore, bringing its total collection to Rs 30.67 crore.
The official note of the makers celebrating the feat reads, "Love + Box Office = Sanam Teri Kasam ruling on Day 7! This Valentine's Day, celebrate love with the movie that’s winning hearts & the box office! Trust us, you need this cinematic love therapy ASAP! Grab a date & go (sic)."
Check out the post here:
Sanam Teri Kasam, directed by Radhika Rao and Vinay Sapru, struggled at the box office during its original release in February 2016. However, its re-release and successful run, along with its newfound popularity, have once again proven that there is no fixed formula for what draws audiences to theatres.
That said, several films released on Valentine's Day, posing tough competition for Sanam Teri Kasam, including Vicky Kaushal's Chhaava.