Harshvardhan Rane and Mawra Hocane's romantic film, Sanam Teri Kasam, is rewriting history for itself at the box office. The film has already crossed the Rs 20 crore benchmark and is looking at a fantastic first-week total.
In Short
- Sanam Teri Kasam re-release has surprised the trade market with Rs 22 crore in 5 days
- The film has outperformed many new Bollywood releases this year
- It will now face a competition from Vicky Kaushal's Chhaava this Friday
Harshvardhan Rane's Sanam Teri Kasam re-release has entered into its first week at the box office, and continues to surprise the trade market with its performance. Without any promotions or any pre-release buzz, the film has already collected over Rs 20 crore nett in five days. This kind of performance is astonishing, especially from a film which bombed at the ticket window during its original release in 2016.
After a stupendous Sunday, the film saw only a slight drop on Tuesday, and earned around Rs 3 crore, taking the total of five days to Rs 22 crore nett in India. This is far bigger than the combined total of the Tuesday business of many new Bollywood releases this year.
Check out the day-wise box office breakup of Sanam Teri Kasam re-release after 5 days - nett collection (source: Sacnilk)
- Friday: Rs 4.25 crore
- Saturday: Rs 5.25 crore
- Sunday: Rs 6.25 crore
- Monday: Rs 3.25 crore
- Tuesday: Rs 3 crore
- Total: 22 crore
Sanam Teri Kasam re-release has made the industry take notice of Harshvardhan Rane and the genre of full-fledged romantic dramas that have been missing from the big screen for a long time. The film's success has rewritten history for re-releases in India, and it is expected to continue the momentum in the Valentine's Day weekend as well.
Vicky Kaushal's Chhaava is hitting the screens this Friday, which will give Sanam Teri Kasam a little competition in theatres. However, considering the newfound craze for the film among the audience, it is also not impossible if the romantic film ends up eating into Chhaava's business at the ticket window.